Enabling the conscious consumer

By the end of the decade, emerging technologies and consumer demands will reshape commerce and usher in “the next economy” — characterized by new ways to exchange value, intelligent experiences that merge physical and digital environments, and a heightened focus on sustainability in product design, manufacturing, delivery, use and end-of-use.

For sustainable products to succeed, they need to be a viable alternative to the less sustainable equivalent product and attract a loyal customer base. But consumers lack the information they need to grasp the environmental impact of their purchase decisions.

Advances in technology, dynamic data analysis, and eco-labelling can help fix that.